01 / VENUES / COMMUNITY
For Creatives
A lot to offer. A clearer way to discover it.
INDEPENDENT THINKING. UNMISTAKABLE PRESENCE.VIRGINIA ROOTS. BIG AMBITIONS.
A LITTLE INSTINCT.
A LOT OF INTENTION.
A LOT OF INTENTION.
WEBSITE DESIGN / BRANDING / ONGOING CAREA LYON MANAGEMENT COMPANY
ATTENTION IS JUST THE BEGINNING.THAT’S THE LYON INSTINCT ↙
First, stop the scroll. Then give them a reason to stay.
01 / SELECTED WORKDIFFERENT BUSINESSES. SAME LEVEL OF CARE.
Big personality.
Thoughtful execution.
Every business is different.
Its website should be, too.
02 / FOOD / HOSPITALITY
Chef Groove
A website with as much personality as the food.
BEHIND THE BUSINESSREAL PEOPLE. A REASON TO BUILD.
Know the people.
Understand the purpose.
A website starts with a business.
A meaningful one starts with its people.
Christina & Roy
THE PEOPLE / THE PURPOSE / THE WEBSITE
A big vision. Room to understand it.
A request to use Christina and Roy’s thoughtfully decorated home sparked an idea. In 2020, they turned that possibility into For Creatives: spaces people could book to create content, gather and celebrate. The business grew from a personal space into a broader vision for community and opportunity.
Meet the founders at For Creatives ↗How we helped
Their website had the information, but understanding the full offering took work. We reorganized it around the visitor’s reason for arriving: finding a venue, creating content, hosting a pop-up or joining a gathering. Each path now has a place, a story and a next step.
The intention: make a multifaceted business feel welcoming and easy to explore, without losing the heart behind it.
THE WEBSITE / 01
DESIGNED WITH INTENTION.For Creatives
THE CHALLENGE
The information was there. But visitors had a lot to digest before they could understand which offering was right for them.
OUR APPROACH
We organized the experience around visitor intentions: host a pop-up, book a content space, plan an event or find a gathering. Clearer pathways give every part of the business a purposeful place.
BJ · Chef Groove
THE PEOPLE / THE PURPOSE / THE WEBSITE
The person is part of the experience.
BJ’s love of cooking started young, experimenting in the kitchen and learning from his father’s recipes. After studying business and exploring other ventures, he pursued culinary training and became a personal chef. In his CanvasRebel interview, he describes connection as central to his work: food that gives people a reason to talk, celebrate and remember.
Read Chef Groove’s CanvasRebel interview ↗How we helped
We brought that personality to the front of the website. The chef, his real dishes and an expressive visual style introduce the experience before visitors explore it. Clear service routes connect private dining, catering, meal prep and travel with the relevant next step.
The intention: help someone picture the experience, understand what they can book and feel ready to start a conversation.
THE WEBSITE / 02
DESIGNED WITH INTENTION.Chef Groove
THE CHALLENGE
The project needed to bring the chef, the food and the range of services into a coherent experience, with a clear way to take the next step.
OUR APPROACH
Vibrant brand colors, real food photography and a strong introduction to the chef bring the personality forward. Service pages, ordering, merchandise and booking each have a place in the journey.
02 / MORE THAN A FIRST IMPRESSIONSTRATEGY MEETS INSTINCT.
Your website should
feel like your business.
And work just as hard.
Before the first phone call. Before the first visit. People are already forming an impression of your business. We make that moment count.
Founded by Trey Lyon, our approach draws on a background in public relations, marketing, events and sales. We understand how a brand should present itself, how an experience should flow and what helps a customer make a decision.
That means looking beyond a beautiful homepage. We think about the questions your customers bring, the information they need to trust you and the action that matters to your business. The goal is a website that feels personal to your brand and intuitive to the people using it.
Meet the thinking behind the design03 / HOW WE GET THEREYOUR GOALS COME FIRST.
Great websites
start with a
real conversation.
You know your business. We bring a fresh perspective on how to communicate it online. Together, we connect your goals with a practical website journey—from the first impression to the inquiry, booking or order.
Every project starts with a phone call. We talk about your business, your goals, your audience and what you need your website to achieve.
We organize your message around how your customers think. What do they need to know? What should they do next?
Design, words, imagery and movement work together to reflect the business you have built.
We check the details, launch your website and offer ongoing care as your business changes.
04 / MAKE YOUR NEXT MOVECLEAR SCOPE. CLEAR PRICING.
A strong start.
A team in your corner.
Build your presence.
Keep it moving forward.
Your next chapter.
$500ONE-TIME
A purposeful website for a business ready to show up.
- Discovery call + audience and goal planning
- Up to 4 pages, designed for mobile and desktop
- Brand styling + light editing of your supplied content
- Inquiry form + existing booking tool embed
- Basic search setup + available analytics
- 2 revision rounds + 14 days of launch bug fixes
We stay with you.
$200PER MONTH
Practical support as your website and business evolve.
- Up to 2 hours of updates and small improvements
- Monthly form, link and mobile checks
- Monthly analytics summary + recommendations
- 20-minute monthly strategy call
- Support acknowledged within 2 business days
- Flexible monthly service; unused hours don’t roll over
NEED THE WHOLE IDENTITY?
Make it unmistakably yours.
Logos, visual identity and brand messaging.
Scoped and quoted around your business.
Website Launch uses your supplied logo, photography and business information. Hosting, domains and paid subscriptions are separate. Online stores, custom features, full copywriting and video production are quoted separately. Studio Care is optional.
05 / YOUR TURNLET’S MAKE
LET’S MAKE
SOMETHING
MATTER.
Tell us what you’re building.
We’ll start by understanding it.
Whether you’re starting from scratch or your current website no longer reflects your business, tell us what needs to change. Share your audience, your priorities and the experience you want customers to have. That gives our first conversation a meaningful starting point.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION.